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Industry@Tallinn 2014

24th – 28th November 

Industry@Tallinn is the winter seasons fastest developing film industry conference and business event. It combines Black Nights Film Festival’s international industry-oriented networking, trainings and showcase program and the regions biggest film and co-production market Baltic Event. In co-operation with the Estonian Film Commission, the event is held for the sixth time. The purpose of Industry@Tallinn has become to build relationships between filmmakers from Estonia and neighboring regions and the international film industry, and to promote co-production and distribution possibilities and develop local knowhow through meetings, screenings, trainings and seminars with top film industry professionals. In addition, Industry@Tallinn presents the explosively developing media industry start-ups and new technologies and also develops potential talents of genre films.


In 2014 the week long program focused on the rising field of television production and collaboration opportunities with the American indie subsidiary, introducing film distribution characteristics of Chinese and East-Asian markets, improving producers’ know-how on post-production subjects through collaborative surveys (special effects made in Estonia for the indie film ‘Spring’, 2014) and light was cast upon the back stages of business models of studios and pavilions. Also held were the Estonian location advertising day, the traditional film music showcase, and a festival day in order to celebrate BNFF’s joining to FIAPF’s category of festivals with an international competition program, also a creative camp for young filmmakers of genre films European Genre Forum Pilot 2014 in collaboration with festivals like Night Visions (Helsinki) and Fantastic Zagreb (Zagreb) and agency Screen Division (Paris).

For the first time promotion collaboration was made in order to introduce the Estonian media sector companies, including companies like Airborne, Digital Sputnik, Herzog Studios, Münchhausen Productions and Orbital Vox Studios.

 

Events

Industry@Tallinn began with location scouting in Ida-Virumaa in collaboration with the Viru Film Fund and Münchhausen Productions. In addition to the excursions, Estonian production and funding possibilities were introduced. Industry@Tallinn was started off with a networking evening at club Hetk, where the events partner companies Airborne, Herzog Studios and Orbital Vox presented their work.

During the next days, panel discussions and meetings continued at Nordic Hotel Forum. The most notable producers and productions that attended were the creative director Jessica Switch from the major Canadian studio Lionsgate (The Hunger Games), talent agency ICM Partners agents Jeff Barry and Nigel Meojas, producer Katie Holly and director Alexandre Philippe. The current situation and characteristics of the Chinese and East-Asian markets were discussed in a conversation round with Hong Kong’s largest distribution company Distribution Workshop and the executive manager Jeffrey Chan of China’s remarkable production and distribution company Bona Film Group, director Susan Chae of Pusan’s project market APM and the international department director Judy Ahn of Koreas major production and distribution company Showbox.

The focus point of the post-production showcase was the possibility of collaboration between minor studios and international post-production companies, discussed by the New York post-production giant Lion Iron, Helsinki’s PoPostControl, Estonian special effects studio FrostFX and directors Aaron Moorhead and Justin Benson, whose recent film ‘Spring’ (2014) special effects were created in Estonia. The studio’s business model panel lead by the digital campaign director of the Oscars John Heinsen revealed possibilities of creating an internationally competitive film studio pavilion in Estonia with the examples of Chicago’s Resolution studio, Light Iron and Luxembourg’s studio. In collaboration with Baltic Event, a digital distribution panel with Europe’s largest iTunes integrator Under The Milky Way was focused on new strategies and possibilities in digital distribution.

In 2014, substantial changes were made in the events format. As a new addition, the regional media technology startup and post-production market Black Nights Digital Corner was added to the program, under which Airborne camera drones and Digital Sputnik’s led-based light-solutions were demonstrated at the Nordic Hotel Forum Conference Centre.

 

Also, the annual Estonian film music showcase received a new look. In co-operation with Tallinn Music Week and the Estonian Music Development Center (EMDC) the Swedish music producer Rasmus Thord, music producer and consultant Michael Pärt and Universal Music Sweden’s representative Rebecca Edwards trained composers, music and film producers and advertisement companies on music licensing and sales. 10-minute speed networking sessions were arranged between composers and producers. The Film music showcase was unusual due to the location of the event - Studio 1 of the Estonian National Broadcast Radio House, where the Georg Ots Symphony Orchestra, Prezioso String Quartet, Estonian TV Girls’ Choir and the choir Dear Brother performed film music by P.rt Uusberg, Ardo Ran Varres, Janek Murd, Vaiko Eplik for foreign producers and guests. The event was broadcasted online by the National Broadcast.

 

In order to celebrate BNFF’s joining of the prestigious FIAPF category of festival’s with an international competition program, Tallinn was visited by program managers of the world’s top festivals, whose conversational rounds were assembled under the ‘Festival Day’ on the 27th November. Festival representatives of Berlin, Karlovy Vary, Shanghai, Locarno, San Sebastian, Toronto, Varssavi, Göteborg etc. discussed program politics, sponsor relations and the festival’s roles in the creative industry. In organizing the panels, collaboration was made between managers of Nordea Bank partner relations as well as the managers of the European Union’s Creative Europe, who took part of the discussions.

 

The biggest breakthrough in 2014 was launching the training and pitching program European Genre Forum Pilot 2014 for young genre film professionals in collaboration with Night Visions and Fantastic Zagreb film festivals and the agency Screen Division from Paris. The event was supported by the Goethe Institute, through what the young filmmakers went through a pitching and script development and funding consulting program and presented film projects in work to a full house. EGF received a lot of attention among the industry as well as foreign press and will continue in 2015 with a satellite event in Helsinki and Zagreb.

 

Participants

The event Industry@Tallinn, which tied under its name the BNFF Industry Program and Baltic Event, had around 400 film industry representatives accredited, of which 291 were foreign guests. Among the participants, European Commission’s Film and Creative Industry Program specialists, producers, film institution representatives, festival representatives, film journalists as well as other members of the film industry. Industry@Tallinn was attended by 23 foreign journalists (journalists, panelists, film critics). Adding to that, the festival and industry events were covered by participants of the young film critics workshops Nisimazine (13) and Young Tallints (5) in collaboration with FIPRESCI. Owing to the Ministry of Foreign Affairs and Baltic Film and Media School, the festival was visited by journalists from Russia, Serbia, Georgia, Azerbaijan, and Jordan in the frame of the collaboration program developing countries

 

Organizers

Sten-Kristian, Saluveer Industry@Tallinn program manager and content coordinator
Birgit Krullo, Industry@Tallinn Producer
Heidi Koppel, Guest Coordinator
Maris Hellrand, International Communication
Martina Tramberg, Producer of the Film Music Showcase
Marge Paas, Executive Producer of the Film Music Showcase
Kristel Muiste, Assistant
Edith Epler, Assistant
Markus Köcher, Assistant

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Yours,

BMO Team